• To develop new products depending on different trends and customer needs in the world,
• To try to do what has never been done and to be the first in the market,
• To create and develop the raw material formulations in our prescriptions for all our products,
• To make improvement works that will increase productivity in production,
• To create joint projects within the framework of collaboration with different authorities and to terminate the project as a commercial product,
• To follow all developments in raw material and machine manufacturers, adapting these innovations to our production lines,
• To create products with different formulations for different types of packing technologies,
• To conduct benchmark studies on rival products, analyzing rival products, implementing different solutions that will provide competitive advantage.